Milford School
Colour Run Fundraiser
FUNDRAISING CASE STUDY
Milford School partnered with Go Raise It to deliver their 2025 Colour Run fundraiser, achieving an outstanding result of $32,748.70 raised. The event brought the entire school community together in a vibrant celebration for their tamariki, and the Go Raise It online platform made it simple for both local and overseas whānau to support the event.
The Colour Run supported key school initiatives and was strengthened by generous local sponsorships, enthusiastic teachers, and high student engagement.
Why Milford Chose Go Raise It
Milford School selected Go Raise It for its ability to deliver a seamless, family-friendly, and community-focused fundraising experience. Key advantages included:
- Simple for families – A user-friendly online platform made it easy for parents and overseas whānau to sign up, share, and donate with minimal effort.
- Industry-low 10% fee – Go Raise It’s transparent and school-friendly pricing meant Milford retained significantly more of their fundraising total compared with providers charging 30-40%.
- High student engagement – Prize draws, class competitions, and rewards for the top fundraisers kept motivation high throughout the campaign.
- Strong communication tools – Facebook updates, newsletters, and school notices kept the wider community informed and connected.
- Valuable support – The school appreciated Go Raise It’s guidance and assistance throughout the entire fundraiser, helping ensure a smooth and successful event.
The Results
The Milford School Colour Run delivered outstanding outcomes:
- $32,748.70 raised
- High student participation across all year levels
- Exceptional local sponsorship support
- A smooth online donation experience for both local and international supporters
What Worked Well
Milford School identified several key factors that contributed to their fundraising success:
- Prize draw excitement – Running spot prize draws during assemblies created buzz and kept kids engaged.
- Strong communication – Consistent updates through Facebook, newsletters, and notices helped foster strong community involvement.
- Teacher involvement – Teachers played a vital role in motivating students and supporting classroom fundraising efforts.
- Class competitions – Friendly competition between classes helped build momentum.
- Top fundraiser incentives – Prizes for the top 20 fundraisers gave students achievable goals and kept them striving.
Prizes
Milford School secured a broad range of donated prizes and event-day treats, helping keep costs extremely low while maintaining excitement and motivation among students.
Local businesses generously contributed spot prizes including:
- Activity vouchers for Auckland Zoo, MOTAT, and Stardome
- A scooter
- Stanley drink bottles
- Other locally donated items and experiences
Two sponsors also went above and beyond by providing free rewards for students on the day:
- One handed out free ice blocks at the finish line
- Another hosted a free sausage sizzle for all students
These donated prizes and treats helped Milford maximise every dollar raised while still delivering a fun and memorable experience for their tamariki.
Sponsorships
Milford School received exceptional support from local businesses:
- Nine businesses sponsored nine colours, fully covering all colour powder costs
- One sponsor provided free ice blocks
- Another hosted a free sausage sizzle
- Additional spot prizes included Zoo, MOTAT, and Stardome vouchers, a scooter, Stanley drink bottles, and more
This sponsorship helped Milford run a high-quality event while keeping expenses extremely low.
“The Colour Run was an incredible event for our tamariki and was so well received by the community. The online fundraising platform made it easy for overseas family to contribute, and we were blown away by the total raised. The guidance from Go Raise It was invaluable — we couldn’t have achieved this without their support.”
